Pouring energy into every brand!

About NOVA Tastings

NOVA Tastings is a locally owned beverage branding and sampling agency covering VA, DC, and MD that breaks all the “Used Car” agency mentalities! We are passionate, energetic, and educated about your products! We are an extension of your staff in the market, representing you in off-premise establishments. Our Brand Ambassadors, called Super NOVAs, are highly interactive with consumers while discussing your products. We perform for 4 hours in key retailers, bring the energy and drive sales!


Virginia is a unique state that has the most chains vs. independents in the United States. Northern Virginia, DC, and Western MD are driven through chain IRI Data. With over 40 years combined experience in the 3-tier beverage system, allow us to help you navigate these obstacles. With over 50 vetted brand influencers, we are licensed and Insured. Give us a call today!

Suppliers & Distributors

We work directly with chain management, targeting store locations and peak traffic patterns, to maximize your sampling dollars. We offer well-trained 1099 and W2 employees with General & Liquor Liability and Comp.

We can….

  • process scan data within a chains organization to better maximize the growth of your product and protect your investment through strategic fact-based account targeting!
  • receive real-time reporting from our team in the field. This allows us to immediately address any product concerns, team punctuality, distributor display executions, and locating back stock before the event begins.
  • offer consumer interactions for your social media platforms promoting your “Campaign" and give consumer demographic reporting with feedback.
  • provide all Store Management contacts associated with the event for follow-ups and rebuy opportunities to reduce inventory gaps quickly.

We offer a clear line of communication between all parties. We are your 1 stop liaison as we can negotiate display space, QD's, programming, sampling, POS execution set up, and delivery. Prior to any event, we work with the distributor of your delivered product to prevent any mishaps and understand at times the product can be in back stock for our team to execute.


We would love to be your #1 choice for all your suppliers for promotional opportunities based around product flow and temporary price reductions. As an insured agency, we can offer you a Certificate of Insurance.

We can…

  • target stores based on location and peak traffic patterns to maximize sales or separate competition.
  • offer direct transparency on brand strength through purchase demographics.
  • gather display, consumer, and POS pictures to support the program.
  • support you during grand openings and rebranding events through samplings.
  • help develop cross-merchandising opportunities throughout the banner to support higher consumer GP.
  • return any unused product to the Pick 6 or Management to support inventory gain.
  • warehousing and distributing POS for give-away items during promotional events.

NOVA Tastings has invested in software that allows us to use geo-tracking for our SuperNOVA influencers, with real-time reporting for product concerns, clock-ins, display pictures before and after events, consumer interactions, and set up. We also offer contact information by event for follow-ups and rebuys, monthly support materials based around target objectives, PFP’s, and audits. Consumer demographic data and insights by the event are also included upon request.



Kelly LeVine

Kelly LeVine

Kelly has been around the beverage industry for over 20 years. NOVA tastings was built because of the lack of "in market best practices". Education on the brands we represent, combined with punctuality, understanding the industry, how to find back stock, and a great smile will carry you along way!
Jeff LeVine

Jeff LeVine

Jeff has served on all 3-Tiers for the last 25 years in the beverage industry. He has been a keynote speaker on education, principles and ethics at multiple distributor and brewery functions. He has also been a Panelist at the NBWA and BA Events and continues to teach by building world class leadership teams and brands.
John Scott Head Shot

John Scott

Sales Director, Richmond West
John has been in the food and beverage industry for over a decade. We are excited he has decided to take this journey with us as he is a valuable resource for the Southern part of Virginia.
Tanisha Walcott Head Shot

Tanisha Walcott

Spirit Director
Tanisha comes to us with years of experience in Brand Ambassador Management and spirit education. We are excited that she has joined our team with the knowledge and energy she brings to NOVA Tastings!

Ryan Miller

We are excited Ryan has joined us with over 18 years of retail and manufacturing experience. He brings a background in system(s) improvement(s), KPI development, and executive-level entrepreneur experience.

Kaylee Edwards

Ground Control, NOVA Support
Kaylee has been an intricate part of our team over the last year, and excited to have her in our "Ground Control" Divison!

Katie Booth

Ground Control, NOVA Support
Katie has brought the energy, and the smile! She has been the driving force behind our new "Ground Control" division! We are proud to have her.
Laura 3

Laura Ferguson

Social Media Manager
Laura comes to us with over 15 years of retail management, buying and sales experience. Laura has a passion for building relationships with clients and ensuring a positive interactive experience.

Interested in becoming a Super NOVA? Click here to find out more!


We can help you build your brand, instead of your flagship!


We receive real-time reporting from our team in the field. This allows us to immediately address any product concerns, team punctuality, distributor display executions, and locating back stock before the event begins.

Follow Through

We provide in-depth recaps into your events with full summaries for follow-ups and rebuy opportunities to reduce inventory gaps quickly. We can also offer monthly support materials based on target objectives, PFP’s, and audits.


Let us help you orchestrate the perfect events with in-store samplings. Our SuperNOVA Team is well educated on your product and looks forward to pouring energy into your portfolio! We have monthly team meetings to review upcoming programs so we are all on the same page.


We welcome you to contact us for more information
about any of our products or services.