About NOVA Tastings
NOVA Tastings is a locally owned beverage branding and sampling agency covering VA, DC, and MD that breaks all the “Used Car” agency mentalities! We are passionate, energetic, and educated about your products! We are an extension of your staff in the market, representing you in off-premise establishments. Our Brand Ambassadors, called Super NOVAs, are highly interactive with consumers while discussing your products. We perform for 4 hours in key retailers, bring the energy and drive sales!
Virginia is a unique state that has the most chains vs. independents in the United States. Northern Virginia, DC, and Western MD are driven through chain IRI Data. With over 40 years combined experience in the 3-tier beverage system, allow us to help you navigate these obstacles. With over 50 vetted brand influencers, we are licensed and Insured. Give us a call today!
Suppliers & Distributors
We work directly with chain management, targeting store locations and peak traffic patterns, to maximize your sampling dollars. We offer well-trained 1099 and W2 employees with General & Liquor Liability and Comp.
We can….
- process scan data within a chains organization to better maximize the growth of your product and protect your investment through strategic fact-based account targeting!
- receive real-time reporting from our team in the field. This allows us to immediately address any product concerns, team punctuality, distributor display executions, and locating back stock before the event begins.
- offer consumer interactions for your social media platforms promoting your “Campaign" and give consumer demographic reporting with feedback.
- provide all Store Management contacts associated with the event for follow-ups and rebuy opportunities to reduce inventory gaps quickly.
We offer a clear line of communication between all parties. We are your 1 stop liaison as we can negotiate display space, QD's, programming, sampling, POS execution set up, and delivery. Prior to any event, we work with the distributor of your delivered product to prevent any mishaps and understand at times the product can be in back stock for our team to execute.
Retailers
We would love to be your #1 choice for all your suppliers for promotional opportunities based around product flow and temporary price reductions. As an insured agency, we can offer you a Certificate of Insurance.
We can…
- target stores based on location and peak traffic patterns to maximize sales or separate competition.
- offer direct transparency on brand strength through purchase demographics.
- gather display, consumer, and POS pictures to support the program.
- support you during grand openings and rebranding events through samplings.
- help develop cross-merchandising opportunities throughout the banner to support higher consumer GP.
- return any unused product to the Pick 6 or Management to support inventory gain.
- warehousing and distributing POS for give-away items during promotional events.
NOVA Tastings has invested in software that allows us to use geo-tracking for our SuperNOVA influencers, with real-time reporting for product concerns, clock-ins, display pictures before and after events, consumer interactions, and set up. We also offer contact information by event for follow-ups and rebuys, monthly support materials based around target objectives, PFP’s, and audits. Consumer demographic data and insights by the event are also included upon request.
Our SUPER NOVAS
Kelly LeVine
Jeff LeVine
John Scott
Tanisha Walcott
David Worrell
Lisa Michaely
Tammy Gray
Kaylee Edwards
Katie Booth
Interested in becoming a Super NOVA? Click here to find out more!
OUR SERVICES
We can help you build your brand, instead of your flagship!
Accountability
We receive real-time reporting from our team in the field. This allows us to immediately address any product concerns, team punctuality, distributor display executions, and locating back stock before the event begins.
Follow Through
We provide in-depth recaps into your events with full summaries for follow-ups and rebuy opportunities to reduce inventory gaps quickly. We can also offer monthly support materials based on target objectives, PFP’s, and audits.
Development
Let us help you orchestrate the perfect events with in-store samplings. Our SuperNOVA Team is well educated on your product and looks forward to pouring energy into your portfolio! We have monthly team meetings to review upcoming programs so we are all on the same page.